| State of the Chorus Letter 2002 | |||||
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July 19, 2002 Dear Choir, I’m writing to share plans for the 12th season for The Concert Singers of Cary, a season that I believe will be our finest and most exciting to date. We have three major projects for the Symphonic Choir and two small group concerts that will show our commitment to a broad selection of choral repertoire. We are reinventing ourselves, both on- and offstage as we continue to fulfill the needs and interests of the community and singing membership. We have adopted a new marketing plan that will help audiences identify in advance, the style content of a particular program. All that we need to complete the process is to make sure that you will be participating as an active member of the choir. Throughout our history, we have planned our programs based on the opportunities and financial resources that were available. We are a model organization for collaboration and have had some wonderful performances with other choral and orchestral organizations. The down side to this is that our program style content and performance dates would vary in no predictable way from season to season, and our ability to develop our own audience was significantly compromised. In order to address that issue, we are moving towards creating a framework for a typical season that will create a more consistent and recognizable mission and program content. The framework will be phased in this season and be complete by the beginning of next season. It is as follows;
As a choral organization committed to a wider than usual span of repertoire, it has always been a challenge for us to build a consistent identity for our audience. Building that audience requires name recognition, much as the Boston Symphony performs as the Boston Pops. The personnel of the orchestra are essentially the same, but the different names create different expectations from the audience. While the large group will continue to be marketed as The Concert Singers of Cary Symphonic Choir, our new marketing plan will put different names on the small groups to indicate the type of program content that the audience can expect. Small group classical concerts will be billed as Cary Choral Artists and small group Pops will be Cary Voices Unlimited. Singers for these concerts will be chosen on a concert-to-concert basis and will not have a set membership. I expect that there will be some singers who end up singing under both names. Individuals are selected from the chamber ensemble roster that requires a more thorough audition process. If you wish to be considered for a small group concert and have not participated in a chamber ensemble roster audition I recommend that you do so to show what you can do. See the enclosed information for audition times and locations. The 2002-03 Season will be as follows. Please note that for the first time in three years, we will not be participating in a Thanksgiving weekend Holiday Pops project. From Darkness to Light Feliz Navidad: Holiday Music of the Hispanic Americas Beethoven – Symphony #9 Brahms – A German Requiem Broadway Pops Concert Cinema Choral Classics This is an exciting season and we have much as an organization to be excited about. Our financial situation was difficult this past year as it was for all non-profits and we did not meet out initial fund raising expectations. The good news, though, is that diligent financial management by Executive Director David Lindquist enabled us to finish in the black and make a small contribution to our reserve fund. Many thanks to David for his outstanding work! I would also like to thank Joy Cox, our President last season who covered additional work created by vacancies on the board along with her own duties. Joy has also been and will continue to be our board liaison to Cary Children’s Concert Choir (C4) now entering their third season. Many thanks as well to out outgoing board, many of who have served multiple years and terms. Despite the large turnover on the board from last year we currently have an outstanding and experienced group of people led by Debra Morris us this year. They are energetic and enthusiastic, but they’re going to need your help. Enclosed in this letter is information about our press for volunteerism and how you can help us. Please read it and respond. We’ll be back at the Herb Young Community Center from 7:30 – 9:30 each Monday night. It is our understanding that the town will be building a parking garage at some point soon on the parking lot next to the center. This will force us to have to park up the hill and walk. We’ll try to keep you informed about when this will begin so that you can allow a few extra minutes to park. I hope you are having a great summer and are surviving the heat. Our first rehearsal this fall will be on September 9th so I hope to see you there. I can’t wait to get started! Sincerely, Larry
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